The more the better. How to increase organic traffic?

It takes approx. 5 minutes to read this article

If you’re looking to increase your organic traffic, there are several steps you can take to improve your rank on search engines and drive more people to your site. These are some of the best practices that have been proven effective over time, but keep in mind that no one technique will be right for every site or business. Experiment with some of these tips and see what works best for you.

What is Search Engine Optimization?

SEO is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. Modern users are extremely sensitive to advertising, for this reason 80% of them ignore the paid SERP results, going straight to the organic results.

What is traffic?

Traffic is the number of visitors to your website. It is a measure of how popular your site is and how much exposure it has. The more traffic you have, the more potential customers you have. Increasing your organic traffic will give you more customers without paying for ads or sponsored posts.

How to check traffic on your website?

Assuming you have a website, the first step is to check your current traffic levels. All information about it is available in the admin panel in Google Search Console and Google Analytics. In the case of GSC, we can check real-time traffic, data about users in the “Audiences” tab, the traffic source in the “Acquisition” section and evaluate the behavior on the site with the help of the “Behaviors and Conversions” report. If we care about data from GA, it is best to use the “Effectiveness” report. There you will find information on the number of clicks on a given link, devices used by Internet users, phrases generating the most traffic and the country from which the traffic comes from.

How to check traffic on the competition’s website?

Navigating the online world requires website owners to track competitor sites in order to check their position. In this case, we can use tools such as Senuto, Semstorm and Ahrefs. However, it is best to reach out to an SEO agency Christchurch in this context, so that it does not happen that we unknowingly use Black Hat SEO techniques that will result in a search engine penalty.

How to increase traffic?

Keyword research 

If you want to attract more organic traffic to your website, you need to start with keyword research. By understanding what users are searching for, you can create content that addresses their needs and ranks high in search engine results pages. Think like your potential audience. What would you enter into the search engine?

Headings 

Use descriptive, keyword-rich titles. This is the first element that we pay attention to before we move on to the main content. Make sure your titles are understandable and not too long. It’s a good idea to use tags from H1 to H6 to make your content better understood by search engine robots.

CTAs

If you want to increase your organic traffic, you need to make sure you’re using call to actions. A CTA is a piece of content that asks the reader to do something, such as click or download something. They are one of the most effective ways to get people on your website so they can learn more about what you have to offer.

Voice search

With the rise of voice search, it’s more important than ever to optimize your content for these types of searches.  Voice-search optimized content has shorter headlines and sentences and often avoids words like click here or read this. When you write blog posts that are optimized for voice-search, they can be found in the carousel on Google’s mobile search results page.

Local searches 

One way to boost your organic traffic is by optimizing your website for local searches. This can be done by including your city and state in your site’s title tags and meta descriptions, as well as your business’s NAP information. Additionally, you can claim your Google My Business listing and make sure your business’s information is up-to-date. Every good local SEO agency uses this strategy. 

Guest posting

One great way to boost your organic traffic is through guest posting. By writing articles for other popular blogs in your industry, you can reach a whole new audience and introduce them to your site. Just be sure to include a link back to your own site in your bio so that readers can easily find you.

Social media

Social media can be a powerful tool to help increase your website’s visibility and draw in new visitors. One of the most effective ways to utilize social media is by using hashtags. Hashtags are used on Twitter, Instagram, Facebook, Pinterest, and more, but they have the most power on Twitter because it shows up in searches.

Wrapping up

Organic traffic is the lifeblood of many businesses, so it’s important to understand how to increase it. By following the four tips above, you can give your business a boost in organic traffic and start seeing more customers and clients coming through your doors. Each tip has its own particular benefits, but they all contribute to the goal of getting more people to see your business as an authority on whatever it is that you do. 

Main photo: Markus Winkler/unsplash.com

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